Who am I competing against?
What do they offer?
What makes me better?
What makes me different? Strengths
/links into the industry will already have been made making it easier to meet the clients requirements
/the agencies/designers will be known due to experience bringing them more business
/being settled in a big city will mean that their connections and accessibility will be strong
/general experience means they've had the opertunity to learn from their mistakes
Weaknesses
/being a multidisciplinary design agency means that they may lose business if someone is looking for a more specialised designer.
/having a bigger company may effect employee relationships in the sense that it's not so personal/intimate
Opportunities
/links into the industry will create opportunities for companies like this where they can work with a range of different clients
Threats
/with every business like this there's the threat of competition with other multidisciplinary graphic design agencies
/every graphic design agency needs to ensure that they're producing fresh/innovative designs and so they must make sure they take the necessary decisions to stay on top
