Before beginning the marketing process we must have an awareness of our current environment which is where PEST analysis comes in (political, economic, socio-cultural and technological)
POLITICAL
/with the recent awareness of climate change, we will be supporting the green economy ensuring that we use and manage our natural resources in a sustainable way
/the present rate of corporation tax for a small business is 21% and the current governent plans to reduce this to 20% in the near future to support small businesses
/the ACE, between 2011 and 2015, will be investing in £1.4 billion of public money from the current government and an estimated £0.85 billion from the National Lottery which will help with funding
ECONOMIC
/currently, the economic climate isn't strong meaning banks would be more reluctant to distribute lones
/our income rate would therefore be effected so our issue pricing would have to be affordable
/the eurozone recession may effect trading within the EU
SOCIO-CULTURAL
/trends are showing that people are becoming more interested in upcoming design
/the fashion, music and branding industries in particular are showing an appreciation of illustration
/modern technology allow for greater advertising opportunities making it easier to get our complany out there and well-known
TECHNOLOGICAL
/communicating opertunities with clients are made a lot easier with new technology
/current technology will aid the promotion and sales of the magazine
/with a competitive design industry, we must purchase the appropriate software in order to achieve professional designs
POLITICAL
/with the recent awareness of climate change, we will be supporting the green economy ensuring that we use and manage our natural resources in a sustainable way
/the present rate of corporation tax for a small business is 21% and the current governent plans to reduce this to 20% in the near future to support small businesses
/the ACE, between 2011 and 2015, will be investing in £1.4 billion of public money from the current government and an estimated £0.85 billion from the National Lottery which will help with funding
ECONOMIC
/currently, the economic climate isn't strong meaning banks would be more reluctant to distribute lones
/our income rate would therefore be effected so our issue pricing would have to be affordable
/the eurozone recession may effect trading within the EU
SOCIO-CULTURAL
/trends are showing that people are becoming more interested in upcoming design
/the fashion, music and branding industries in particular are showing an appreciation of illustration
/modern technology allow for greater advertising opportunities making it easier to get our complany out there and well-known
TECHNOLOGICAL
/communicating opertunities with clients are made a lot easier with new technology
/current technology will aid the promotion and sales of the magazine
/with a competitive design industry, we must purchase the appropriate software in order to achieve professional designs
