Where are my potential clients/employers located?
What media do my potential clients/employers use?
What do you need to communicate and how does it match what your clients/employer need?
Due to the current economic climate, most design agencies will be aiming to work on a low budget. This could potentially mean that print-based design will decrease and there will be rise in digital design which will allow me to apply my skills with the adobe software. This links into the technology with the pest analysis as we're living in a technological world. Screen-based design will be rising and so I'll have to make sure my skills in this area are communicated for promotion with fashion/music. The fashion industry is one of the most competitive and so I'd have to enable that I have good connections/links into the industry in order to succeed and grow as a designer. The current political party shows strong support for small businesses and so this will aid me once I've left leeds college of art.
Economically upcoming music labels will be working on low budgets and will often rely on online / screen based resource. This means I will have to utilise the current screen based module and expand my skills in this area, especially when working on After Effects and other motion graphics software.
In terms of technology music is changing rapidly with itunes now being the most popular source of music and less need for physical prints so again utilising my skills in screen based design is something I need to work on.
Socially the music industry is very competitive and it usually makes it much easier knowing people so networking is going to be a significant part of the next few years. I am already in contact with a few record labels and again they are all on a reasonably low budget so I need to make sure I work out contracts and money with them before starting the project as I don't want to undermine the value of my work.
Politically speaking my work would have to remain relevant in terms of the messages being communicated and aesthetics of the design with the different brands current identities. I would need to think about how the work is perceived by others and how the artists / labels want to be perceived. This will be relevant in all stages of the design process from working in different styles / tones of voice and research methods.
Due to the current economic climate, most design agencies will be aiming to work on a low budget. This could potentially mean that print-based design will decrease and there will be rise in digital design which will allow me to apply my skills with the adobe software. This links into the technology with the pest analysis as we're living in a technological world. Screen-based design will be rising and so I'll have to make sure my skills in this area are communicated for promotion with fashion/music. The fashion industry is one of the most competitive and so I'd have to enable that I have good connections/links into the industry in order to succeed and grow as a designer. The current political party shows strong support for small businesses and so this will aid me once I've left leeds college of art.
Economically upcoming music labels will be working on low budgets and will often rely on online / screen based resource. This means I will have to utilise the current screen based module and expand my skills in this area, especially when working on After Effects and other motion graphics software.
In terms of technology music is changing rapidly with itunes now being the most popular source of music and less need for physical prints so again utilising my skills in screen based design is something I need to work on.
Socially the music industry is very competitive and it usually makes it much easier knowing people so networking is going to be a significant part of the next few years. I am already in contact with a few record labels and again they are all on a reasonably low budget so I need to make sure I work out contracts and money with them before starting the project as I don't want to undermine the value of my work.
Politically speaking my work would have to remain relevant in terms of the messages being communicated and aesthetics of the design with the different brands current identities. I would need to think about how the work is perceived by others and how the artists / labels want to be perceived. This will be relevant in all stages of the design process from working in different styles / tones of voice and research methods.
I had a look into design agencies that specialised in the areas of my interest to see where they're located, what media they use and what I'd need to do to match their needs...
Collate proved to be very helpful in terms of researching into design agencies that would suit what Im looking for/ offering.
Non-format are a norway-based multi-disciplinary design agency. They've done work for a range of areas, including fashion and music. I came across their work for a Womens lookbook for Paris-based fashion designer Rick Owens. "The pages of this book combine several types of paper, including a wax-coated kraft, and have been trimmed to varying heights and widths. Two spreads have also been silkscreen overprinted using a heavy hit of white ink". This confirms that they are knowledgable in print which would definitely fit me as a designer. After the print production module I feel very confident with print and so I'd have to make sure to communicate this when/if I applied for work experience...
Build (london-based graphic design agency)
"Manifesto—
We Trust: Our instinct. Strong creative instincts plus our combined experience help us to make powerful, relevant work. We Question: We listen; we question; we understand. We Make: Abstract concepts tangible, visible and understandable. etc... :
Collate proved to be very helpful in terms of researching into design agencies that would suit what Im looking for/ offering.
Non-format are a norway-based multi-disciplinary design agency. They've done work for a range of areas, including fashion and music. I came across their work for a Womens lookbook for Paris-based fashion designer Rick Owens. "The pages of this book combine several types of paper, including a wax-coated kraft, and have been trimmed to varying heights and widths. Two spreads have also been silkscreen overprinted using a heavy hit of white ink". This confirms that they are knowledgable in print which would definitely fit me as a designer. After the print production module I feel very confident with print and so I'd have to make sure to communicate this when/if I applied for work experience...
Build (london-based graphic design agency)
"Manifesto—
We Trust: Our instinct. Strong creative instincts plus our combined experience help us to make powerful, relevant work. We Question: We listen; we question; we understand. We Make: Abstract concepts tangible, visible and understandable. etc... :
