We looked at how unaware the public were in regards to the quantity of CCTV watching them around the city.
What evidence did you find to support your decisions?
Initially, we walked around in the centre of leeds photographing the CCTV cameras as we came across them. This was done so we personally could gain an awareness of the amount of cameras in Leeds. Secondly, we asked the public how they felt about CCTV and as the pie chart showed, we discovered that most people found the cameras unsettling. Several facts, figures, news articles and opinions were also gained through secondary research.
What methods did you use to gather your evidence and what forms did it take?
Both primary & secondary research were gained during this brief. Both of which can be broken down into quantitive and qualitative. The primary qualitative research showed us that most people find CCTV unsettling. The primary quantitive research consisted of finding out figures such as 'From Leeds college of Art to Leeds Met Campus we found 12 cctv cameras.' With secondary qualitative research, we discovered opinions such as 'CCTV is successful in promoting feelings of safety'. Finally, secondary quantitive research provided facts such as 'The annual cost of CCtv is £1.5 million'.
What methods of research did you find useful and why?
Although i found the secondary quantitive research useful in terms of creating a greater awareness of CCTV, primary qualitative was alot more hands on and allowed to really get involved with the public. We found out opinions that eventually allowed us to find the majority opinion on CCTV.
How did these inform your response to your problem?
After finding out the information that we did, we decided to begin creating an awareness of CCTV in Leeds. We found that alot of people were genuinely not aware how much they were being filmed, and so we decided to create our own poster designs and hold them up in the streets of Leeds.
What methods did you encounter as problematic?
Actually finding out figures as primary quantitive was a difficult task.
How did you overcome this?
We created a pie chart which then gave us some figures to work with.
What research could you have carried out that would have proved more useful?
I think feedback on our brief would have been interesting. A few people said that they were unaware of the quantity of CCTV and that our poster designs helped them open their eyes.
List five things that you have learnt about the design process over the last two weeks.
- Getting involved with the public and finding out actual opinions really helps guide the direction that our work was going in.
- The poster designs had to be clear, simple and effective if we were going to portray a message to the public.
List five things that you would do different next time.
