imacs

2 imacs for around £800, again using google shopping to find the most reasonable price

we'd probably be purchasing these after the first year as it would be a lot more easy to fund

adobe design preimium

I looked into software for our studio space and found a decently priced package through google shopping:

cheap A3 flatbed scanner prices

print costings

i emailed team-impression and this quote turned out to be our cheapest for print costings with £2,959.00 for 1000 copies, printed & binded

task 4

Who am I competing against?

What do they offer?

What makes me better?

What makes me different? 


Strengths
/links into the industry will already have been made making it easier to meet the clients requirements
/the agencies/designers will be known due to experience bringing them more business
/being settled in a big city will mean that their connections and accessibility will be strong
/general experience means they've had the opertunity to learn from their mistakes


Weaknesses
/being a multidisciplinary design agency means that they may lose business if someone is looking for a more specialised designer.
/having a bigger company may effect employee relationships in the sense that it's not so personal/intimate


Opportunities
/links into the industry will create opportunities for companies like this where they can work with a range of different clients


Threats
/with every business like this there's the threat of competition with other multidisciplinary graphic design agencies
/every graphic design agency needs to ensure that they're producing fresh/innovative designs and so they must make sure they take the necessary decisions to stay on top

SWOT analysis

STRENGTHS
/in terms of location, being based in a big city such as leeds will definitely work to our advantage for business and transportation
/being a specialist collaboration allows us to have a more in depth knowledge off illustration rather then spending money and time looking into a range of areas
WEAKNESSES
/seeing as we're students we won't have as much money and so making/aquiring it may give us a disadvantage
/as with any new businesses you have to create a reputation and so we'll have the challenge of promotion and communication in order to stand out
/there's already magazines out there that deal with illustration so we need to be clear about what makes us different in order to excel
OPERTUNITIES
/being students on a design course means we're surrounded by new and upcoming illustrators which gives us the upper hand in terms of the industry links and issue content
THREATS
/there are other illustration magazines about such as Ammo, Nobrow & Popshot
/as we're not printing to A-sizes we're not being as eco-friendly as we'd like to be so green people may not support what we're doing
/we've got a set amount of income we're aiming for and so achieveing this is going to be a challenge

task 3

How will i promote myself?
Being a print-based designer I'd definitely have to get my name out there using the print process. It should show off my knowledge and hopefully communicate me as a designer. Before sending them off I'd need a list of potential employees to which I'd like to promote my work to. After deciding which area I'd like to specialise in, I could really focus on exactly what it is that they would want to hear and exactly what skills i should be promoting in order to meet their demands.


Promotion:
/mail shots
/business cards
/website
/blog
/online portfolios